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All Lessons
Free Lessons (8)
Introduction to the course
About the Course
Course Overview
Part 1: The API Landscape
Introduction to the API Landscape
API as a Product
Introduction to API as a Product
Building with APIs
Establishing APIs as Products
API Access Protocols and API Types
API Stakeholders
Notable API Products That Are Shaping the API Landscape
Summary
Quiz Yourself on API as a Product
API Product Management
Introduction to API Product Management
The Role of the Product Manager
Methods to Effectively Exercise Product Management Role
Types of Product Management Roles
The Responsibilities of an API Product Manager
Summary
Quiz Yourself on API Product Management
API Life Cycle and Maturity
Introduction to API Life Cycle and Maturity
The API Product Life Cycle
API Development Workflow
API Governance
API Maturity
Summary
Quiz Yourself on API Life Cycle and Maturity
Building and Managing API Products
Introduction to Building and Managing API Products
API-Driven Digital Ecosystem
The API Development Team
Managing an API as a Product
The API Proposal
API Design and MVP Development
Building and Releasing APIs
Building Long-Term and Short-Term Roadmaps
Summary
Quiz Yourself on Building and Managing API Products
Growth for API Products
Introduction to Growth for API Products
Understanding What Growth Means for APIs
API Growth Framework
Sales Strategy in API Growth Framework
API Growth and Integration
Summary
Quiz Yourself on Growth for API Products
Support Models for API Products
Introduction to Support Models for API Products
The Producer and Consumer Life Cycle
Customer Feedback
Support and SLAs
Support Metrics
Summary
Quiz Yourself on Support Models for API Products
Part 2: Understanding the Customers
Introduction to Understanding the Customers
Walking in the Customer’s Shoes
Introduction to Walking in the Customer’s Shoes
Prioritizing User Research
Mapping the Customer’s Journey
Enhancing User Journeys
Summary
Quiz Yourself on Walking in the Customer's Shoes
Customer Expectations and Goals
Introduction to Customer Expectations and Goals
Conducting Qualitative and Quantitative Research
User Empathy Maps
Identifying Customer Needs
Summary
Quiz Yourself on Customer Expectations and Goals
Components of the API Experience
Introduction to Components of API Experience
Creating API Documentation
Information Architecture and User Experience Design
Developer Portal
Empowering API Developers: Essential Tools and Communities
Enhancing API Functionality with Advanced Tooling
Summary
Quiz Yourself on Components of API Experience
Part 3: Deep Dive into Key Metrics for API Products
Introduction to Deep Dive into Key Metrics for API Products
Infrastructure Metrics
Introduction to Infrastructure Metrics
API Success Blueprint
Uptime and Availability
Usage Metrics
Reliability Metrics
Summary
Quiz Yourself on Infrastructure Metrics
API Product Metrics
Introduction to API Product Metrics
Defining Product Metrics
Discovery
Engagement
Acquisition
Activation
Retention
Experience
Summary
Quiz Yourself on API Product Metrics
Business Metrics
Introduction to Business Metrics
Defining Business Metrics
Measuring Revenue
Adoption Tracking and Churn Analysis
Optimizing for Growth
Measuring Operations’ Efficiency
Summary
Quiz Yourself on Business Metrics
Part 4: Setting a Cohesive Analytics Strategy
Introduction to Setting a Cohesive Analytics Strategy
Drawing the Big Picture with Data
Introduction to Drawing the Big Picture with Data
Setting the Data Strategy
Foundations of Data Analysis: Cluster, Cohort, and Regression
Advanced Analytics: Text, Time Series, and Decision Trees
Interpreting Data
Goal Setting with Data
Summary
Quiz Yourself on Drawing the Big Picture with Data
Keeping Metrics Honest
Introduction to Keeping Metrics Honest
Mixing Qualitative and Quantitative Feedback
Defining the Right Product Metrics
Framework for Storytelling with Data
Summary
Quiz Yourself on Keeping Metrics Honest
Counter Metrics to Avoid Blind Spots
Introduction to Counter Metrics to Avoid Blind Spots
Smart Metrics Strategy
Avoiding Cognitive Biases
Cognitive Bias Awareness and Countermeasures
Summary
Quiz Yourself on Counter Metrics to Avoid Blind Spots
Decision-Making with Data
Introduction to Decision-Making with Data
Data-Driven Approach Benefits
Goals
Writing a Product One-Pager
Strategic Storytelling
Summary
Quiz Yourself on Decision-Making with Data
Conclusion
The API Analytics Cheat Sheet
Wrap Up
Home
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API Analytics for Product Managers
Summary
A step-by-step analytics strategy unifies goals for product teams.
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What did we learn?
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