Framework for Storytelling with Data

Data by itself doesn’t help us very much. We can gather as much of it as we want, but it won’t bring people together or get them to do anything. Because data has so much to offer, when we look at our data, figure out what it means, and explain what we’ve learned in a way that everyone can understand, we’ve turned it into something very valuable: a story.

Stories are more interesting than facts because they stay with us longer. The same goes for giving information to our team and to the people in charge. Data storytelling can help people act on the things they learn from data. Without good communication, our audience might not notice or ...