API Analytics for Product Managers

Gain insights into managing APIs as products, building customer empathy, designing success metrics, and identifying KPIs to inform product strategy for optimizing API performance and profitability.

Beginner

126 Lessons

15h

Certificate of Completion

Gain insights into managing APIs as products, building customer empathy, designing success metrics, and identifying KPIs to inform product strategy for optimizing API performance and profitability.

AI-POWERED

Explanations

AI-POWERED

Explanations

This course includes

31 Quizzes

This course includes

31 Quizzes

Course Overview

This course will guide you through managing APIs as products, building customer empathy, designing metrics for measuring success, and identifying KPIs to inform your product strategy. This course is divided into four parts. You’ll begin by learning about APIs as products and understanding how large the market is for API products. Next, you learn about product management concepts and how these apply to APIs. Then, you will learn about the primary customer of APIs—the developer. Next, you will be introduced...Show More

What You'll Learn

An understanding of key API metrics

The ability to utilize API metrics to grow your business

The ability to manage APIs as a product

The ability to build customer empathy for API products

In-depth knowledge of design metrics for measuring APIs from the perspective of infrastructure, product, and business

The ability to identify the right key performance indicators (KPIs) for API products to build a product strategy

What You'll Learn

An understanding of key API metrics

Course Content

Introduction to the course

Get familiar with treating APIs as products, essential metrics, and strategic performance measurement.

About the Course

Course Overview

Part 1: The API Landscape

Look at the evolution of APIs, their impact on digital transformation, and API-first companies' success.

Introduction to the API Landscape

API as a Product

Examine API as standalone products, enhancing efficiency, innovation, and new revenue streams.

Introduction to API as a Product Building with APIs Establishing APIs as Products API Access Protocols and API Types API Stakeholders Notable API Products That Are Shaping the API Landscape Summary Quiz Yourself on API as a Product

API Product Management

Grasp the fundamentals of API product management roles, strategies, responsibilities, and specialized skills.

Introduction to API Product Management The Role of the Product Manager Methods to Effectively Exercise Product Management Role Types of Product Management Roles The Responsibilities of an API Product Manager Summary Quiz Yourself on API Product Management

API Life Cycle and Maturity

Map out the steps for understanding API life cycle, development, governance, and maturity.

Introduction to API Life Cycle and Maturity The API Product Life Cycle API Development Workflow API Governance API Maturity Summary Quiz Yourself on API Life Cycle and Maturity

Building and Managing API Products

10 Lessons

Tackle API product management with strategic development, ecosystem building, team collaboration, and iterative roadmaps.

Growth for API Products

7 Lessons

Master the steps to fuel API product growth, emphasizing marketing, sales, and integration strategies.

Support Models for API Products

7 Lessons

Learn how to use support models to enhance API products with feedback and metrics.

Part 2: Understanding the Customers

1 Lesson

Look at the significance of user research in product development and improving user experience.

10.

Walking in the Customer’s Shoes

6 Lessons

Explore understanding user personas and mapping journeys to enhance API user experiences.

11.

Customer Expectations and Goals

6 Lessons

Grasp the fundamentals of aligning product teams with customer needs through empathy maps and research.

12.

Components of the API Experience

8 Lessons

Take a closer look at key components enhancing the API experience, from documentation to advanced tooling.

13.

Part 3: Deep Dive into Key Metrics for API Products

1 Lesson

Follow the process of understanding, tracking, and analyzing key metrics to optimize API product success.

14.

Infrastructure Metrics

7 Lessons

Master the steps to enhance API infrastructure with performance, reliability, and usage metrics.

15.

API Product Metrics

10 Lessons

Learn how to use API product metrics to enhance user engagement and product success.

16.

Business Metrics

8 Lessons

Look at business metrics to drive engagement, optimize growth, and ensure operational efficiency.

17.

Part 4: Setting a Cohesive Analytics Strategy

1 Lesson

Examine how to build a cohesive analytics strategy for insightful product decision-making.

18.

Drawing the Big Picture with Data

8 Lessons

Grasp the fundamentals of data strategy, goal setting, and advanced analytics for product optimization.

19.

Keeping Metrics Honest

6 Lessons

Map out the steps for effective metric management, balancing data, and storytelling.

20.

Counter Metrics to Avoid Blind Spots

6 Lessons

See how it works to align incentives and mitigate biases in product metric analysis.

21.

Decision-Making with Data

7 Lessons

Build on the power of data for informed decisions, strategic storytelling, and goal-setting in product management.

22.

Conclusion

2 Lessons

Learn how to use key metrics and strategies for effective API product management.

Course Author

Trusted by 1.4 million developers working at companies

Anthony Walker

@_webarchitect_

Emma Bostian 🐞

@EmmaBostian

Evan Dunbar

ML Engineer

Carlos Matias La Borde

Software Developer

Souvik Kundu

Front-end Developer

Vinay Krishnaiah

Software Developer

Eric Downs

Musician/Entrepeneur

Kenan Eyvazov

DevOps Engineer

Anthony Walker

@_webarchitect_

Emma Bostian 🐞

@EmmaBostian

Hands-on Learning Powered by AI

See how Educative uses AI to make your learning more immersive than ever before.

Instant Code Feedback

Evaluate and debug your code with the click of a button. Get real-time feedback on test cases, including time and space complexity of your solutions.

AI-Powered Mock Interviews

Put your skills to the test in a simulated interview setting. Receive personalized feedback based on your performance. Available in Premium & Premium Plus plans.

Adaptive Learning

At various checkpoints throughout Educative courses, you will be prompted to take a quick assessment. Receive a condensed curriculum tailored to your strengths and skill gaps.

Explain with AI

Select any text within any Educative course, and get an instant explanation — without ever leaving your browser.

AI Code Mentor

AI Code Mentor helps you quickly identify errors in your code, learn from your mistakes, and nudge you in the right direction — just like a 1:1 tutor!