Key Performance Indicator

The RFM model is a widely recognized method for segmenting and analyzing data. However, simply clustering customers based on RFM is not enough. To extract truly actionable insights, we need to complement RFM analysis with key performance indicators (KPIs)A key performance indicator (KPI) is a quantifiable metric used to measure the performance. KPIs help assess progress by providing actionable insights into critical aspects of performance.. They help us assess the effectiveness of campaigns and overall business performance. ...