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A Guide to Search Engine Optimization
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Basics
Introduction
List of Tools Used in the Course
Traditional and Product-Led SEO
SEO and Business
Google
The Impact of ChatGPT on SEO
Keyword-Based SEO
KeywordsKeyword ResearchKeyword Research Step 1: Discovering KeywordsKeyword Research Step 2: Analyzing Keywords—AttributesKeyword Research Step 2: Analyzing Keywords—MetricsKeyword Research Step 3: Using KeywordsKeyword Research Tools
On-Page SEO
On-Page SEO BasicsURL Optimization: URL StructureURL Optimization Part 2: Domain NamesURL Optimization Part 3: Page URLsMeta Tags OptimizationContent SEO Part 1: Types of SEO ContentContent SEO Part 2: How to Create SEO ContentContent SEO Part 3: Keyword OptimizationNon-Textual Content SEONon-Textual Content SEO Part 2: Video and AudioInternal Linking
Technical SEO
Technical SEO BasicsImproving Site Structure and NavigationAuditing Site for Common ProblemsTechnical SEO to Improve Page ExperienceTechnical SEO—Additionals
Off-Page SEO: Link Building
Link Building BasicsWhat Makes a Good Backlink?Practices to Avoid in Link BuildingBasic Link Building StrategiesAdvanced Link Building StrategiesBacklink Analysis
Off-Page SEO: Social Media
Social Media and SEOSocial Media Websites For SEOSocial Media Best Practices For SEOSocial Media Analytics
Local SEO
Local SEO—BasicsClaiming Your Online Business ProfilesOn-Page Optimization for Local SEOLocal CitationsLocal Link BuildingCustomer Reviews and Ratings
Tracking Success
Web Analytics BasicsSEO Tracking MetricsWeb Analytics Tools
SEO Tools
Introducing the Most Powerful SEO ToolsGoogle Search ConsoleAhrefsAhrefs—Part 2SemrushMoz
Miscelleanous
Competitors and PartnersUsing LinkedIn, Quora, etc. for SEOAuditsTarget Audience
Conclusion
Summary
Appendix
GlossaryReferences

List of Tools Used in the Course

Find the list of tools used in the course with hyperlinks to easily access everything you need to optimize your website for search engines.

We'll cover the following
  • Tools

Tools

The following is the list of tools that have been used in the course:

  1. Google Search Console

  2. Ahrefs

  3. Semrush

  4. Moz

  5. Ubersuggest

  6. Keyword Density Checker

  7. Google Keyword Planner

  8. KWFinder

  9. Google Trends

  10. Answer the Public

  11. Soovle

  12. LongTailPro

  13. Google Mobile-Friendly Test

  14. Yoast SEO plugin

  15. LSIGraph

  16. SEO Book Keyword Density Analyzer

  17. WordPress plugin Imsanity

  18. TinyPNG

  19. Canva

  20. Piktochart

  21. Siege Media’s Embed Code Generator

  22. XML Sitemaps Generator

  23. Screaming Frog

  24. Simple 301 Redirects

  25. Broken Link Checker

  26. Google’s PageSpeed Insights

  27. Structured Data Markup Helper

  28. Rich Results Test

  29. Schema Markup Validator

  30. Hunter.io

  31. VoilaNorbert

  32. Check My Links

  33. Majestic SEO

  34. Backlink Checker by Neil Patel

  35. X (formerly Twitter) Analytics

  36. Yoast SEO Premium’s Zapier Integration

  37. Hootsuite

  38. Sprout social

  39. Keyhole

  40. Google Analytics

  41. Yext

  42. BrightLocal

  43. Woopra

  44. Kissmetrics

  45. Crazy Egg

  46. Adobe Analytics